APA (7th ed.) Citation

Perreault, W. D. (1999). Basic marketing: A global-managerial approach/William D. Perreault Jr, E. Jerome McCarthy. McGraw-Hill.

Chicago Style (17th ed.) Citation

Perreault, William D. Basic Marketing: A Global-managerial Approach/William D. Perreault Jr, E. Jerome McCarthy. McGraw-Hill, 1999.

MLA (8th ed.) Citation

Perreault, William D. Basic Marketing: A Global-managerial Approach/William D. Perreault Jr, E. Jerome McCarthy. McGraw-Hill, 1999.

Warning: These citations may not always be 100% accurate.