Perreault, W. D. (1999). Basic marketing: A global-managerial approach/William D. Perreault Jr, E. Jerome McCarthy. McGraw-Hill.
Čikaški stil citiranja (17. izdanje)Perreault, William D. Basic Marketing: A Global-managerial Approach/William D. Perreault Jr, E. Jerome McCarthy. McGraw-Hill, 1999.
MLA način citiranja (8. izdanje)Perreault, William D. Basic Marketing: A Global-managerial Approach/William D. Perreault Jr, E. Jerome McCarthy. McGraw-Hill, 1999.
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