Basic marketing : a global-managerial approach/William D. Perreault Jr, E. Jerome McCarthy
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| Format: | Referensi |
| Language: | Asing |
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McGraw-Hill
1999
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oai:lib.uajy.ac.id:00000322762002-07-29 00:00:00.000Basic marketing : a global-managerial approach/William D. Perreault Jr, E. Jerome McCarthyPerreault, William DMARKETING-MANAGEMENTMcGraw-Hill1999Referensixxiv, 791p. il. 27 cm658.8 Per bISBN:0-07-115833-2Asinghttps://siquest.uajy.ac.id/description/0000032276 |
| institution |
Universitas Atma Jaya Yogyakarta |
| collection |
Perpustakaan Yogyakarta |
| language |
Asing |
| topic |
MARKETING-MANAGEMENT |
| spellingShingle |
MARKETING-MANAGEMENT Perreault, William D Basic marketing : a global-managerial approach/William D. Perreault Jr, E. Jerome McCarthy |
| description |
|
| format |
Referensi |
| author |
Perreault, William D |
| author_facet |
Perreault, William D |
| author_sort |
Perreault, William D |
| title |
Basic marketing : a global-managerial approach/William D. Perreault Jr, E. Jerome McCarthy |
| title_short |
Basic marketing : a global-managerial approach/William D. Perreault Jr, E. Jerome McCarthy |
| title_full |
Basic marketing : a global-managerial approach/William D. Perreault Jr, E. Jerome McCarthy |
| title_fullStr |
Basic marketing : a global-managerial approach/William D. Perreault Jr, E. Jerome McCarthy |
| title_full_unstemmed |
Basic marketing : a global-managerial approach/William D. Perreault Jr, E. Jerome McCarthy |
| title_sort |
basic marketing : a global-managerial approach/william d. perreault jr, e. jerome mccarthy |
| physical |
xxiv, 791p. il. 27 cm |
| publisher |
McGraw-Hill |
| publishDate |
1999 |
| callnumber-raw |
658.8 Per b |
| callnumber-search |
658.8 Per b |
| isbn |
ISBN:0-07-115833-2 |
| _version_ |
1740828503992958976 |