Malhotra, N. K. (2002). Basic marketing research: Applications to contemporary issuesNaresh K. Malhotra. Prentice Hall.
Chicago Style (17th ed.) CitationMalhotra, Naresh K. Basic Marketing Research: Applications to Contemporary IssuesNaresh K. Malhotra. Prentice Hall, 2002.
MLA (8th ed.) CitationMalhotra, Naresh K. Basic Marketing Research: Applications to Contemporary IssuesNaresh K. Malhotra. Prentice Hall, 2002.
Warning: These citations may not always be 100% accurate.