APA (7th ed.) Citation

Malhotra, N. K. (2002). Basic marketing research: Applications to contemporary issuesNaresh K. Malhotra. Prentice Hall.

Chicago Style (17th ed.) Citation

Malhotra, Naresh K. Basic Marketing Research: Applications to Contemporary IssuesNaresh K. Malhotra. Prentice Hall, 2002.

MLA (8th ed.) Citation

Malhotra, Naresh K. Basic Marketing Research: Applications to Contemporary IssuesNaresh K. Malhotra. Prentice Hall, 2002.

Warning: These citations may not always be 100% accurate.