APA (7th ed.) Citation

KEEGAN, W. J. (2002). Global marketing managementWarren J. Keegan. Prentice Hall.

Chicago Style (17th ed.) Citation

KEEGAN, Warren J. Global Marketing ManagementWarren J. Keegan. Prentice Hall, 2002.

MLA (8th ed.) Citation

KEEGAN, Warren J. Global Marketing ManagementWarren J. Keegan. Prentice Hall, 2002.

Warning: These citations may not always be 100% accurate.