KEEGAN, W. J. (2002). Global marketing managementWarren J. Keegan. Prentice Hall.
Chicago Style (17th ed.) CitationKEEGAN, Warren J. Global Marketing ManagementWarren J. Keegan. Prentice Hall, 2002.
MLA (8th ed.) CitationKEEGAN, Warren J. Global Marketing ManagementWarren J. Keegan. Prentice Hall, 2002.
Warning: These citations may not always be 100% accurate.