APA (7th ed.) Citation

PETER, J. P. (2002). Consumer behavior and marketing strategyJ. Paul Peter, Jerry C. Olson. McGraw-Hill.

Chicago Style (17th ed.) Citation

PETER, J. Paul. Consumer Behavior and Marketing StrategyJ. Paul Peter, Jerry C. Olson. McGraw-Hill, 2002.

MLA (8th ed.) Citation

PETER, J. Paul. Consumer Behavior and Marketing StrategyJ. Paul Peter, Jerry C. Olson. McGraw-Hill, 2002.

Warning: These citations may not always be 100% accurate.