PETER, J. P. (2002). Consumer behavior and marketing strategyJ. Paul Peter, Jerry C. Olson. McGraw-Hill.
Chicago Style (17th ed.) CitationPETER, J. Paul. Consumer Behavior and Marketing StrategyJ. Paul Peter, Jerry C. Olson. McGraw-Hill, 2002.
MLA (8th ed.) CitationPETER, J. Paul. Consumer Behavior and Marketing StrategyJ. Paul Peter, Jerry C. Olson. McGraw-Hill, 2002.
Warning: These citations may not always be 100% accurate.