Cita APA (7a ed.)

PETER, J. P. (2002). Consumer behavior and marketing strategyJ. Paul Peter, Jerry C. Olson. McGraw-Hill.

Cita Chicago Style (17a ed.)

PETER, J. Paul. Consumer Behavior and Marketing StrategyJ. Paul Peter, Jerry C. Olson. McGraw-Hill, 2002.

Cita MLA (8a ed.)

PETER, J. Paul. Consumer Behavior and Marketing StrategyJ. Paul Peter, Jerry C. Olson. McGraw-Hill, 2002.