Cita APA (7a ed.)

Lovelock, C. (2001). Services marketing: People, technology, strategy Christopher Lovelock 4th ed. Prentice Hall.

Cita Chicago Style (17a ed.)

Lovelock, Christopher. Services Marketing: People, Technology, Strategy Christopher Lovelock 4th Ed. Prentice Hall, 2001.

Cita MLA (8a ed.)

Lovelock, Christopher. Services Marketing: People, Technology, Strategy Christopher Lovelock 4th Ed. Prentice Hall, 2001.