Lovelock, C. (2001). Services marketing: People, technology, strategy Christopher Lovelock 4th ed. Prentice Hall.
Citação do estilo Chicago (17ª ed.)Lovelock, Christopher. Services Marketing: People, Technology, Strategy Christopher Lovelock 4th Ed. Prentice Hall, 2001.
Citação MLA (8ª ed.)Lovelock, Christopher. Services Marketing: People, Technology, Strategy Christopher Lovelock 4th Ed. Prentice Hall, 2001.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.