(1999). Harvard business review on brand management. Harvard Business School.
Lua i Stíl Chicago (17ú heag.)Harvard Business Review on Brand Management. Harvard Business School, 1999.
Lua MLA (8ú heag.)Harvard Business Review on Brand Management. Harvard Business School, 1999.
Rabhadh: Seans nach mbeach na luanna seo go hiomlán cruinn i ngach uile chás.