Harvard business review on brand management

Lignende værker

• Harvard Business Review. : V. 1.: Brand management.
  Udgivet: (1999)
• Primal brandingPatrick Hanlon
  af: Hanlon, Patrick
  Udgivet: (2006)
• Strategic brand management: building, measuring, and managing brand equity
  af: Keller, Kevin Lane, et al.
  Udgivet: (1998)
• Strategic brand management: building, measuring, and managing brand equity
  af: Keller, Kevin Lane
  Udgivet: (1998)
• The brand mindsetDuane E. Knapp; penerjemah: Sisnuhadi
  af: Knapp, Duane E.
  Udgivet: (2002)