Harvard business review on brand management

समान संसाधन

• Harvard Business Review. : V. 1.: Brand management.
  प्रकाशित: (1999)
• Primal brandingPatrick Hanlon
  द्वारा: Hanlon, Patrick
  प्रकाशित: (2006)
• Strategic brand management: building, measuring, and managing brand equity
  द्वारा: Keller, Kevin Lane, और अन्य
  प्रकाशित: (1998)
• Strategic brand management: building, measuring, and managing brand equity
  द्वारा: Keller, Kevin Lane
  प्रकाशित: (1998)
• The brand mindsetDuane E. Knapp; penerjemah: Sisnuhadi
  द्वारा: Knapp, Duane E.
  प्रकाशित: (2002)