Harvard business review on brand management
Gorde:
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Hizkuntza: | Asing |
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Harvard Business School
1999
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Gaiak: | |
Etiketak: |
Etiketa erantsi
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Antzeko izenburuak
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Harvard Business Review. :
V. 1.: Brand management.
Argitaratua: (1999) -
Primal brandingPatrick Hanlon
nork: Hanlon, Patrick
Argitaratua: (2006) -
Strategic brand management: building, measuring, and managing brand equity
nork: Keller, Kevin Lane, et al.
Argitaratua: (1998) -
Strategic brand management: building, measuring, and managing brand equity
nork: Keller, Kevin Lane
Argitaratua: (1998) -
The brand mindsetDuane E. Knapp; penerjemah: Sisnuhadi
nork: Knapp, Duane E.
Argitaratua: (2002)