Harvard business review on brand management

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Bibliografiska uppgifter
Materialtyp:	Umum
Språk:	Asing
Publicerad:	Harvard Business School 1999
Ämnen:	BRAND NAME PRODUCTS
Taggar:	Lägg till en tagg Inga taggar, Lägg till första taggen!

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Liknande verk

Harvard Business Review. : V. 1.: Brand management.
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Primal brandingPatrick Hanlon
av: Hanlon, Patrick
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Strategic brand management: building, measuring, and managing brand equity
av: Keller, Kevin Lane, et al.
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Strategic brand management: building, measuring, and managing brand equity
av: Keller, Kevin Lane
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The brand mindsetDuane E. Knapp; penerjemah: Sisnuhadi
av: Knapp, Duane E.
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The Brand marketing bookcreating managing and extending the value of your brandJoe Marconi
av: MARCONI, Joe
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Hi-Tech Hi-Touch brandingcreating brand power in the age of technologyPaul Temporal, K.C. Lee
av: Temporal, Paul
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Strategic Brand Management: New Aproaches Tp Creating And Evaluating Brand Equity Jean-noel Kapferer
av: KAPFERER, Jean Noel
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Brand management 13 strategi untuk mengembangkan merek anda
av: TAI, Jacky, et al.
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Strategic brand management. : Building, measuring, and managing brand equity.
Publicerad: (1998)

Strategic brand management. : building, measuring, and managing brand equity.
av: Keller, Kevin Lane
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Perang merek: 10 hukum untuk membangun
av: DALESSANDRO, David F.
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Theres no business thats not show businessMarketing in an experience cultureBernd H. Schmitt, David L. Rogers and Karen Vrotsos
av: Schmitt, Bernd H.
Publicerad: (2004)

Managing brand equity. : Capitalizing on the value of a brand name.
av: Aaker, David A.
Publicerad: (1991)

Principles of advertising and IMCTom Duncan
av: Duncan, Tom, et al.
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Perilaku perpindahan merk pada pembelian produk pemutih kulit/ Mahestu Noviandra
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eBrands building an internet business at breakneck speed
av: Carpenter, Phil
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Asias star brands / Paul Temporal
av: Temporal, Paul
Publicerad: (2006)

Brands and branding
av: Brown, Stephen
Publicerad: (2016)

Harvard Business Review on Brand Management
av: Harvard...
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Harvard Business Review on Brand Management
av: Harvard...
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Branding & Brand Longevity di Indonesia
av: TJIPTONO, Fandy
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Branding and brand longevity di Indonesia
av: TJIPTONO, Fandy
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Islamic branding and marketing: creating a global islamic business
av: Temporal, Paul
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Brand journalism
av: Bull, Andy
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Designing brand identity
av: WHEELER, Alina
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Brand registration and usage in selected fmcg markets in Indonesia 1914 to 2007: a study of brands and branding in a transitional economy
av: TJIPTONO, Fandy
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Creating & sustaining brand equityAspek manajerial dan akademis dari branding
av: Dewi, Ike Janita
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Positioning, diferensiasi, dan brand
av: Kartajaya, Hermawan
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Positioning, diferensiasi, dan brand
av: Kartajaya, Hermawan
Publicerad: (2004)

Strategic Brand Management : Building, Measuring, and Managing Brand Equity 4 th ed.
av: Keller, Kevin Lane
Publicerad: (2016)

4-D brandingThomas Gad
av: Gad, Thomas
Publicerad: (2001)

Building a story brand / Donald Miller
av: MILLER, Donald
Publicerad: (2017)

Strategic brand management: building, measuring, and managing brand equity
av: Keller, Kevin Lane
Publicerad: (2013)

Building strong brands.
av: Aaker, David A.
Publicerad: (1996)

BrandsMeaning and value in media cultureAdam Arvidsson
av: Arvidsson, Adam
Publicerad: (2006)

Perang merek : 10 hukum untuk membangun "The Killer Brand"
av: D'alessandro david F
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Perang merek : 10 hukum untuk membangun "The Killer Brand"
av: D'alessandro david F
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Strategic brand management: building, measuring and managing brand equity 4th ed.
av: Keller, Kevin Lane
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Citizen Brand: 10 perintah untuk mentransformasikan mereka dalam demokrasi konsumen
av: Gobe, Marc Husnayati, Sri Isnani
Publicerad: (2001)