APA (7th ed.) Citation

CRAVENS, D. W. (2003). Strategic marketing David W. Cravens, Nigel F. Piercy. McGraw-Hill.

Chicago Style (17th ed.) Citation

CRAVENS, David W. Strategic Marketing David W. Cravens, Nigel F. Piercy. McGraw-Hill, 2003.

MLA (8th ed.) Citation

CRAVENS, David W. Strategic Marketing David W. Cravens, Nigel F. Piercy. McGraw-Hill, 2003.

Warning: These citations may not always be 100% accurate.