CRAVENS, D. W. (2003). Strategic marketing David W. Cravens, Nigel F. Piercy. McGraw-Hill.
Chicago Style (17th ed.) CitationCRAVENS, David W. Strategic Marketing David W. Cravens, Nigel F. Piercy. McGraw-Hill, 2003.
MLA (8th ed.) CitationCRAVENS, David W. Strategic Marketing David W. Cravens, Nigel F. Piercy. McGraw-Hill, 2003.
Warning: These citations may not always be 100% accurate.