Strategic marketing David W. Cravens, Nigel F. Piercy
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| Format: | Referensi |
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McGraw-Hill
2003
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oai:lib.uajy.ac.id:00000325482018-03-20 00:00:00.000Strategic marketing David W. Cravens, Nigel F. PiercyCRAVENS, David WMARKETING - DECISION MAKINGMcGraw-Hill2003Referensixviii, 843 p. il. 25 cm658.802 Cra sISBN:0-07-115161-3Asinghttps://siquest.uajy.ac.id/description/0000032548 |
| institution |
Universitas Atma Jaya Yogyakarta |
| collection |
Perpustakaan Yogyakarta |
| language |
Asing |
| topic |
MARKETING - DECISION MAKING |
| spellingShingle |
MARKETING - DECISION MAKING CRAVENS, David W Strategic marketing David W. Cravens, Nigel F. Piercy |
| description |
|
| format |
Referensi |
| author |
CRAVENS, David W |
| author_facet |
CRAVENS, David W |
| author_sort |
CRAVENS, David W |
| title |
Strategic marketing David W. Cravens, Nigel F. Piercy |
| title_short |
Strategic marketing David W. Cravens, Nigel F. Piercy |
| title_full |
Strategic marketing David W. Cravens, Nigel F. Piercy |
| title_fullStr |
Strategic marketing David W. Cravens, Nigel F. Piercy |
| title_full_unstemmed |
Strategic marketing David W. Cravens, Nigel F. Piercy |
| title_sort |
strategic marketing david w. cravens, nigel f. piercy |
| physical |
xviii, 843 p. il. 25 cm |
| publisher |
McGraw-Hill |
| publishDate |
2003 |
| callnumber-raw |
658.802 Cra s |
| callnumber-search |
658.802 Cra s |
| isbn |
ISBN:0-07-115161-3 |
| _version_ |
1740836519622475776 |