Hoffman, K. D. (2002). Essentials of services marketingconcepts, strategies and casesK. Douglas Hoffman, John E. G. Bateson. Harcourt College.
Chicago Style (17th ed.) CitationHoffman, K. Douglas. Essentials of Services Marketingconcepts, Strategies and CasesK. Douglas Hoffman, John E. G. Bateson. Harcourt College, 2002.
MLA (8th ed.) CitationHoffman, K. Douglas. Essentials of Services Marketingconcepts, Strategies and CasesK. Douglas Hoffman, John E. G. Bateson. Harcourt College, 2002.
Warning: These citations may not always be 100% accurate.