Essentials of services marketingconcepts, strategies and casesK. Douglas Hoffman, John E. G. Bateson

Essentials of services marketingconcepts, strategies and casesK. Douglas Hoffman, John E. G. Bateson

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Bibliographic Details
Main Author: Hoffman, K. Douglas
Format: Referensi
Language:Asing
Published: Harcourt College 2002
Subjects:
MARKETING
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id oai:lib.uajy.ac.id:0000032613
record_format oai_dc
spelling oai:lib.uajy.ac.id:00000326132002-10-07 00:00:00.000Essentials of services marketingconcepts, strategies and casesK. Douglas Hoffman, John E. G. BatesonHoffman, K. DouglasMARKETINGHarcourt College2002Referensixxi, 569 p. il. 23 cm658.8 Hof eISBN:0-03-028892-4Asinghttps://siquest.uajy.ac.id/description/0000032613
institution Universitas Atma Jaya Yogyakarta
collection Perpustakaan Yogyakarta
language Asing
topic MARKETING
spellingShingle MARKETING
Hoffman, K. Douglas
Essentials of services marketingconcepts, strategies and casesK. Douglas Hoffman, John E. G. Bateson
description
format Referensi
author Hoffman, K. Douglas
author_facet Hoffman, K. Douglas
author_sort Hoffman, K. Douglas
title Essentials of services marketingconcepts, strategies and casesK. Douglas Hoffman, John E. G. Bateson
title_short Essentials of services marketingconcepts, strategies and casesK. Douglas Hoffman, John E. G. Bateson
title_full Essentials of services marketingconcepts, strategies and casesK. Douglas Hoffman, John E. G. Bateson
title_fullStr Essentials of services marketingconcepts, strategies and casesK. Douglas Hoffman, John E. G. Bateson
title_full_unstemmed Essentials of services marketingconcepts, strategies and casesK. Douglas Hoffman, John E. G. Bateson
title_sort essentials of services marketingconcepts, strategies and casesk. douglas hoffman, john e. g. bateson
physical xxi, 569 p. il. 23 cm
publisher Harcourt College
publishDate 2002
callnumber-raw 658.8 Hof e
callnumber-search 658.8 Hof e
isbn ISBN:0-03-028892-4
_version_ 1740830241637531648

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