KOTLER, P. (2003). Marketing management the marketers watchwords are quality, service, and valuePhilip Kotler. Prentice Hall.
Chicago Style (17th ed.) CitationKOTLER, Philip. Marketing Management the Marketers Watchwords Are Quality, Service, and ValuePhilip Kotler. Prentice Hall, 2003.
MLA (8th ed.) CitationKOTLER, Philip. Marketing Management the Marketers Watchwords Are Quality, Service, and ValuePhilip Kotler. Prentice Hall, 2003.
Warning: These citations may not always be 100% accurate.