Schultz, D. E. (1994). The New marketing paradigm integrated marketing communications. NTC.
Chicago Style (17th ed.) CitationSchultz, Don E. The New Marketing Paradigm Integrated Marketing Communications. NTC, 1994.
Cita MLASchultz, Don E. The New Marketing Paradigm Integrated Marketing Communications. NTC, 1994.
Atenció: Aquestes cites poden no estar 100% correctes.