APA (7th ed.) Citation

Schultz, D. E. (1994). The New marketing paradigm integrated marketing communications. NTC.

Chicago Style (17th ed.) Citation

Schultz, Don E. The New Marketing Paradigm Integrated Marketing Communications. NTC, 1994.

MLA (8th ed.) Citation

Schultz, Don E. The New Marketing Paradigm Integrated Marketing Communications. NTC, 1994.

Warning: These citations may not always be 100% accurate.