Cita APA (7a ed.)

Schultz, D. E. (1994). The New marketing paradigm integrated marketing communications. NTC.

Cita Chicago Style (17a ed.)

Schultz, Don E. The New Marketing Paradigm Integrated Marketing Communications. NTC, 1994.

Cita MLA (8a ed.)

Schultz, Don E. The New Marketing Paradigm Integrated Marketing Communications. NTC, 1994.