Schultz, D. E. (1994). The New marketing paradigm integrated marketing communications. NTC.
Lua i Stíl Chicago (17ú heag.)Schultz, Don E. The New Marketing Paradigm Integrated Marketing Communications. NTC, 1994.
Lua MLA (8ú heag.)Schultz, Don E. The New Marketing Paradigm Integrated Marketing Communications. NTC, 1994.
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