Schultz, D. E. (1994). The New marketing paradigm integrated marketing communications. NTC.
Citación estilo ChicagoSchultz, Don E. The New Marketing Paradigm Integrated Marketing Communications. NTC, 1994.
Cita MLASchultz, Don E. The New Marketing Paradigm Integrated Marketing Communications. NTC, 1994.
Warning: These citations may not always be 100% accurate.