Mining the webtransforming customer data into customer value

Antzeko izenburuak

• Data mining techniques in CRM inside customer segmentation
  nork: Tsiptsis, Konstantinos
  Argitaratua: (2009)
• Data mining techniques for marketing, sales, and customer relationship management
  nork: Berry, Michael J.A.
  Argitaratua: (2004)
• Data mining cookbook. : Modeling data for marketing, risk, and customer relationship...
  nork: Rud, Olivia Parr
  Argitaratua: (2001)
• Data Mining techniques : For Marketing, Sales, and Customer Relationship Management
  Argitaratua: (2004)
• Data mining techniques for marketing, sales, and customer relationship managementMichael J.A. Berry, Gordon S. Linoff
  nork: Berry, Michael J.A.
  Argitaratua: (2004)