BOGART, L. (1996). Strategy in advertising matching media and messages to markets and motivations. NTC.
Citace podle Chicago (17th ed.)BOGART, Leo. Strategy in Advertising Matching Media and Messages to Markets and Motivations. NTC, 1996.
Citace podle MLA (8th ed.)BOGART, Leo. Strategy in Advertising Matching Media and Messages to Markets and Motivations. NTC, 1996.
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