APA (7th ed.) Citation

BOGART, L. (1996). Strategy in advertising matching media and messages to markets and motivations. NTC.

Chicago Style (17th ed.) Citation

BOGART, Leo. Strategy in Advertising Matching Media and Messages to Markets and Motivations. NTC, 1996.

MLA (8th ed.) Citation

BOGART, Leo. Strategy in Advertising Matching Media and Messages to Markets and Motivations. NTC, 1996.

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