BOGART, L. (1996). Strategy in advertising matching media and messages to markets and motivations. NTC.
Cita Chicago Style (17a ed.)BOGART, Leo. Strategy in Advertising Matching Media and Messages to Markets and Motivations. NTC, 1996.
Cita MLA (8a ed.)BOGART, Leo. Strategy in Advertising Matching Media and Messages to Markets and Motivations. NTC, 1996.
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