BOGART, L. (1996). Strategy in advertising matching media and messages to markets and motivations. NTC.
Chicago-viite (17. p.)BOGART, Leo. Strategy in Advertising Matching Media and Messages to Markets and Motivations. NTC, 1996.
MLA-viite (8. p.)BOGART, Leo. Strategy in Advertising Matching Media and Messages to Markets and Motivations. NTC, 1996.
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