BOGART, L. (1996). Strategy in advertising matching media and messages to markets and motivations. NTC.
Lua i Stíl Chicago (17ú heag.)BOGART, Leo. Strategy in Advertising Matching Media and Messages to Markets and Motivations. NTC, 1996.
Lua MLA (8ú heag.)BOGART, Leo. Strategy in Advertising Matching Media and Messages to Markets and Motivations. NTC, 1996.
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