BOGART, L. (1996). Strategy in advertising matching media and messages to markets and motivations. NTC.
Citación estilo ChicagoBOGART, Leo. Strategy in Advertising Matching Media and Messages to Markets and Motivations. NTC, 1996.
Cita MLABOGART, Leo. Strategy in Advertising Matching Media and Messages to Markets and Motivations. NTC, 1996.
Warning: These citations may not always be 100% accurate.