BOGART, L. (1996). Strategy in advertising matching media and messages to markets and motivations. NTC.
Čikaški stil citiranja (17. izdanje)BOGART, Leo. Strategy in Advertising Matching Media and Messages to Markets and Motivations. NTC, 1996.
MLA način citiranja (8. izdanje)BOGART, Leo. Strategy in Advertising Matching Media and Messages to Markets and Motivations. NTC, 1996.
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