BOGART, L. (1996). Strategy in advertising matching media and messages to markets and motivations. NTC.
Chicago-referens (17:e uppl.)BOGART, Leo. Strategy in Advertising Matching Media and Messages to Markets and Motivations. NTC, 1996.
MLA-referens (8:e uppl.)BOGART, Leo. Strategy in Advertising Matching Media and Messages to Markets and Motivations. NTC, 1996.
Varning: dessa hänvisningar är inte alltid fullständigt riktiga.