Strategy in advertising matching media and messages to markets and motivations

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Bibliographic Details
Main Author: BOGART, Leo
Format: Referensi
Language:Asing
Published: NTC 1996
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id oai:lib.uajy.ac.id:0000033650
record_format oai_dc
spelling oai:lib.uajy.ac.id:00000336502021-10-04 00:00:00.000Strategy in advertising matching media and messages to markets and motivationsBOGART, LeoADVERTISINGNTC1996Referensixxi, 374 p. 23 cm659.1 Bog sISBN:0-8442-3014-6Asinghttps://siquest.uajy.ac.id/description/0000033650
institution Universitas Atma Jaya Yogyakarta
collection Perpustakaan Yogyakarta
language Asing
topic ADVERTISING
spellingShingle ADVERTISING
BOGART, Leo
Strategy in advertising matching media and messages to markets and motivations
description
format Referensi
author BOGART, Leo
author_facet BOGART, Leo
author_sort BOGART, Leo
title Strategy in advertising matching media and messages to markets and motivations
title_short Strategy in advertising matching media and messages to markets and motivations
title_full Strategy in advertising matching media and messages to markets and motivations
title_fullStr Strategy in advertising matching media and messages to markets and motivations
title_full_unstemmed Strategy in advertising matching media and messages to markets and motivations
title_sort strategy in advertising matching media and messages to markets and motivations
physical xxi, 374 p. 23 cm
publisher NTC
publishDate 1996
callnumber-raw 659.1 Bog s
callnumber-search 659.1 Bog s
isbn ISBN:0-8442-3014-6
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