APA (7th ed.) Citation

Palmer, A. (2001). Principles of sevices marketing. McGraw-Hill.

Chicago Style (17th ed.) Citation

Palmer, Adrian. Principles of Sevices Marketing. McGraw-Hill, 2001.

MLA (8th ed.) Citation

Palmer, Adrian. Principles of Sevices Marketing. McGraw-Hill, 2001.

Warning: These citations may not always be 100% accurate.