O Guinn, T. C. (2003). Advertising and integrated brand promotion. South-Western.
Citace podle Chicago (17th ed.)O Guinn, Thomas C. Advertising and Integrated Brand Promotion. South-Western, 2003.
Citace podle MLA (8th ed.)O Guinn, Thomas C. Advertising and Integrated Brand Promotion. South-Western, 2003.
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