APA (7th ed.) Citation

O Guinn, T. C. (2003). Advertising and integrated brand promotion. South-Western.

Chicago Style (17th ed.) Citation

O Guinn, Thomas C. Advertising and Integrated Brand Promotion. South-Western, 2003.

MLA (8th ed.) Citation

O Guinn, Thomas C. Advertising and Integrated Brand Promotion. South-Western, 2003.

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