Παραπομπή σε μορφή APA (7η εκδ.)

O Guinn, T. C. (2003). Advertising and integrated brand promotion. South-Western.

Παραπομπή σε μορφή Chicago (17η εκδ.)

O Guinn, Thomas C. Advertising and Integrated Brand Promotion. South-Western, 2003.

Παραπομπή σε μορφή MLA (8th εκδ.)

O Guinn, Thomas C. Advertising and Integrated Brand Promotion. South-Western, 2003.