O Guinn, T. C. (2003). Advertising and integrated brand promotion. South-Western.
Chicago Style (17th ed.) CitationO Guinn, Thomas C. Advertising and Integrated Brand Promotion. South-Western, 2003.
MLA (8th ed.) CitationO Guinn, Thomas C. Advertising and Integrated Brand Promotion. South-Western, 2003.
Warning: These citations may not always be 100% accurate.