O Guinn, T. C. (2003). Advertising and integrated brand promotion. South-Western.
Style de citation Chicago (17e éd.)O Guinn, Thomas C. Advertising and Integrated Brand Promotion. South-Western, 2003.
Style de citation MLA (8e éd.)O Guinn, Thomas C. Advertising and Integrated Brand Promotion. South-Western, 2003.
Attention : ces citations peuvent ne pas être correctes à 100%.