O Guinn, T. C. (2003). Advertising and integrated brand promotion. South-Western.
Chicago-referens (17:e uppl.)O Guinn, Thomas C. Advertising and Integrated Brand Promotion. South-Western, 2003.
MLA-referens (8:e uppl.)O Guinn, Thomas C. Advertising and Integrated Brand Promotion. South-Western, 2003.
Varning: dessa hänvisningar är inte alltid fullständigt riktiga.