Advertising and integrated brand promotion
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| Main Author: | |
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| Format: | Folio |
| Language: | Asing |
| Published: |
South-Western
2003
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| Subjects: | |
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| Summary: | |
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| Physical Description: | xxxix, 773 p. il. 30 cm |
| ISBN: | ISBN:0-324-11380-3 |