Cita APA (7a ed.)

DOYLE, P. (2000). Value-based marketing. John Wiley & Sons.

Cita Chicago Style (17a ed.)

DOYLE, Peter. Value-based Marketing. John Wiley & Sons, 2000.

Cita MLA (8a ed.)

DOYLE, Peter. Value-based Marketing. John Wiley & Sons, 2000.