Value-based marketing

Eitemau Tebyg

• Market-based managementstrategies for growing customer value and profitability
  gan: Best, Roger J
  Cyhoeddwyd: (2000)
• Market-based management. : Strategies for growing customer value and profitability.
  gan: Best, Roger J.
  Cyhoeddwyd: (2000)
• Marketing Management Strategy
  gan: DOYLE, Peter
  Cyhoeddwyd: (1994)
• Marketing management the marketers watchwords are quality, service, and valuePhilip Kotler
  gan: KOTLER, Philip
  Cyhoeddwyd: (2003)
• Creating Market InsightHow firms create value from market understanding
  gan: Smith, Brian
  Cyhoeddwyd: (2008)