Value-based marketing

Míreanna comhchosúla

• Market-based managementstrategies for growing customer value and profitability
  de réir: Best, Roger J
  Foilsithe / Cruthaithe: (2000)
• Market-based management. : Strategies for growing customer value and profitability.
  de réir: Best, Roger J.
  Foilsithe / Cruthaithe: (2000)
• Marketing Management Strategy
  de réir: DOYLE, Peter
  Foilsithe / Cruthaithe: (1994)
• Marketing management the marketers watchwords are quality, service, and valuePhilip Kotler
  de réir: KOTLER, Philip
  Foilsithe / Cruthaithe: (2003)
• Creating Market InsightHow firms create value from market understanding
  de réir: Smith, Brian
  Foilsithe / Cruthaithe: (2008)