Value-based marketing

Podobne knjige/članki

• Market-based managementstrategies for growing customer value and profitability
  od: Best, Roger J
  Izdano: (2000)
• Market-based management. : Strategies for growing customer value and profitability.
  od: Best, Roger J.
  Izdano: (2000)
• Marketing Management Strategy
  od: DOYLE, Peter
  Izdano: (1994)
• Marketing management the marketers watchwords are quality, service, and valuePhilip Kotler
  od: KOTLER, Philip
  Izdano: (2003)
• Creating Market InsightHow firms create value from market understanding
  od: Smith, Brian
  Izdano: (2008)