CHURCHILL, G. A. (2004). Basic marketing research. South-Western.
Chicago Style (17th ed.) CitationCHURCHILL, Gilbert A. Basic Marketing Research. South-Western, 2004.
MLA (8th ed.) CitationCHURCHILL, Gilbert A. Basic Marketing Research. South-Western, 2004.
Warning: These citations may not always be 100% accurate.