APA (7th ed.) Citation

Smith, P. (2003). Handbook of strategic marketing communications. Crest.

Chicago Style (17th ed.) Citation

Smith, Paul. Handbook of Strategic Marketing Communications. Crest, 2003.

MLA (8th ed.) Citation

Smith, Paul. Handbook of Strategic Marketing Communications. Crest, 2003.

Warning: These citations may not always be 100% accurate.