Cita APA (7a ed.)

Lamb, C. W. (2004). Marketing [ada CD] ed.7. Thomson Learning.

Cita Chicago Style (17a ed.)

Lamb, Charles W. Marketing [ada CD] Ed.7. Thomson Learning, 2004.

Cita MLA (8a ed.)

Lamb, Charles W. Marketing [ada CD] Ed.7. Thomson Learning, 2004.