APA (7th ed.) Citation

Berry, M. J. (2004). Data mining techniques for marketing, sales, and customer relationship management. Wiley.

Chicago Style (17th ed.) Citation

Berry, Michael J.A. Data Mining Techniques for Marketing, Sales, and Customer Relationship Management. Wiley, 2004.

MLA (8th ed.) Citation

Berry, Michael J.A. Data Mining Techniques for Marketing, Sales, and Customer Relationship Management. Wiley, 2004.