Cita APA (7a ed.)

Berry, M. J. (2004). Data mining techniques for marketing, sales, and customer relationship management. Wiley.

Cita Chicago Style (17a ed.)

Berry, Michael J.A. Data Mining Techniques for Marketing, Sales, and Customer Relationship Management. Wiley, 2004.

Cita MLA (8a ed.)

Berry, Michael J.A. Data Mining Techniques for Marketing, Sales, and Customer Relationship Management. Wiley, 2004.